DeadlineNews.Com is real estate news media’s ‘credit union’


DEADLINE NEWSROOM – It’s time to switch your real estate news source.

Before ‘Bank Transfer Day,’ before ‘Occupy Wall Street’ and even before the housing market crashed and spawned the Great Recession, DeadlineNews.Com was delivering news that really did hit home — often way ahead of the curve.

“News that really hits home!” isn’t just a clever, catch-all phrase.

It’s the essence of what DeadlineNews.Com (DLN) does.

Residential real estate — housing — is at the tip of DLN’s laser beam. Related consumer and personal finance issues are in the mix for obvious reasons. Housing doesn’t exist in a vacuum.

We toss in a little offbeat news for fun.

But it’s DLN’s holistic “news and analysis” approach to the news that often puts DLN out in front of some of the best.

Beyond just covering the news, dogged research allows DLN to analyze the news, to see it from the consumer’s perspective and to determine what it means to the consumer.

In the end, consumers learn what they can do about what they read, again, often before they otherwise become privy to such valuable information.

Here are some examples.

Closing costs

New York Times August 12, 2012: “Closing Fees Ease Up”

DeadlineNews.Com August 10, 2012: “Regulations, shopping around help push mortgage closing costs down”


Bloomberg: April 25, 2012 – “Housing Declared Bottoming in U.S. After Six-Year Slump”

Time May 15, 2012: “Report: Housing Market Recovery Has Officially Begun”

DeadlineNews.Com: March 27, 2012: “Burns Consulting: Lagging indicators may have cost home buyers bottom-market deals”

DeadlineNews.Com: April 20, 2012 – “NAR: ‘Recovery is happening,’ March sales, prices rise”

Short sales

CNBC: April 23, 2012 – “Short Sales Higher, Prices Lower”

DeadlineNews.Com: April 2, 2012 – “Investors fueling housing recovery, first-time buyers back off”

Interest rates

Wall Street Journal: Feb. 22 2012 – “Should Mortgage Rates Even Be Lower?”

DeadlineNews.Com: Jan. 12, 2012 – “Will fixed mortgage interest rates drop to 2 percent?”

It’s housing, stupid

New York Times: February 24, 2012 – “Measuring housing’s drag on the economy”

DeadlineNews.Com: Aug. 29, 2011 – “It’s housing, stupid”


“Dump Your Bank”

“Bank Transfer Day” got credit, as it should have, for contributing to the nearly three quarters of a million banking consumers jumping ship in order to set sail with credit unions.

The Credit Union National Association (CUNA) recently estimated that since Bank of America introduced plans for debit card fees — a plan it has since scuttled — more than 650,000 Americans have joined credit unions, transferring $4.5 billion into new accounts, with 80 percent of all credit unions enjoying membership increases during the period.

The “Bank Transfer Day” Facebook page was credited with about 85,000 people planning a mass departure from corporate banking.

It’s a solid lesson in old-school consumer power.

Proactive behavior (think boycott) goes a lot further than sitting around in city squares exacerbating the tax burden on already cash-strapped cities. It also shows consumers can be a lot more powerful than legislators sitting around in chambers while a nation awaits economic solutions.

DLN’s news analysis likewise teaches proactive behavior by offering information that allows readers to make decisions — early.

• Back in 2008, three years before anyone was thinking about occupying anything, DeadlineNews.Com suggested considering credit unions when it began its “Dump Your Bank” series of ongoing stories — at that time, in response to tight mortgage credit.

Since then, we didn’t just stop at credit unions, and recently also suggested consumers take a look at smaller banks as another banking option. There’s rarely a single option.

Triple-dip in housing prices

“News that really hits home!” didn’t beat “The most trusted name in news” by quite that much of a stretch, but DLN’s “triple-dip” story did scoop CNN’s.

On Oct. 31, 2011, CNN published “Home prices heading for triple-dip.”

The story was based on “Fiserv, a financial analytics company, reporting home values are expected to fall another 3.6 percent by next June, pushing them to a new low of 35 percent below the peak reached in early 2006 and marking a triple dip in prices.”

Weeks earlier, on Oct. 7, 2001 DLN published “Triple-dip could pile on housing doom and gloom.”

The DLN story was based on “a mashup of three recent housing market reports, (revealing) home ownership has suffered its greatest bust since the Great Depression, 10 million more foreclosures may be headed for the pipeline and a triple-dip in home prices may be just around the corner.”

Before the Great Recession

Turn the clock back, way back, to 2004, years before the Great Recession, DLN was among the first to report real impending doom, not gratuitous doom and gloom news, but news analysis that pointed to clouds gathering in the still intact sky.

Chicken Little was poised to crow and DLN was there.

Before the 18-month Great Recession from December, 2007 until June, 2009 (it just feels like it’s not over), the previous recession spanned eight months from March, 2001 until November, 2001, according to the National Bureau of Economic Research, the keeper of business cycles that indicate economic booms and busts.

After the 2001 downturn, housing caught fire and so did DLN’s coverage.

• In 2004, for, DLN penned “Runaway Housing Market Could Jump Track,” covering indicators that flew in the face of rosier predictions — the potential for lost equity, households spending too much on housing and the growing share of subprime mortgages.

The story forecast: “Unless the job market and borrower incomes pick up sharply, this strategy of taking on more debt is simply a way to temporarily stave off foreclosure. The U.S. mortgage system seems poorly prepared to deal with what is coming.”

Jobs didn’t grow, incomes flattened and the mortgage system still can’t handle the truth.

• The following year, also for, DLN wrote ” ‘Bubble’? ‘Powder Keg’ More Accurately Describes Housing Market,” a now all-too-familiar story about the then growing addiction to toxic mortgages, equity drain and unfettered mortgage fraud that capitalized on easy mortgage money.

The story said, “Rather than the hiss of losing air or a louder pop from sudden deflation, the housing market looks more and more like a powder keg bristling with short fuses.”

Several years later, the market went “ka-boom!”

Many following DLN stories continued to chronicle pre-boom, boom, and post-boom fallout, often well before the fallout began to descend.

They included:

• 2005: “Speculators Could Be The Pin To Pop The Housing Bubble”
• 2005: “Housing Preordained As Next Recession’s Goat”
• 2007: “American Dream Financing Opened Pandora’s Box”
• 2007: “Who’s To Blame For Mortgage Morass?”

It doesn’t matter that DLN can beat the competition when it comes to real estate news. Google doesn’t consider DeadlineNews.Com as a Google news source because DLN doesn’t meet lofty algorithmic alchemy requirements for “news.”

“When we reviewed your site, we found that it lists other types of content alongside your original news articles,” the Google News Team said in a missive to DLN and then refused to be more specific, in a sort of God-like way.

“Other” types, we suppose, like this self-serving piece. We carry the same set of news, press releases and contributed pieces any major news outlets carry.

But what we offer is indeed news, hard news and news analysis — news that really hits home. News you can frequently get here before you get anywhere else.

If you don’t get DeadlineNews.Com direct or via e-mail subscription or RSS feed (see upper right hand corner on any page at DeadlineNews.Com), well, you just don’t get it — perhaps, until later, when another outlet reports it.

By then, of course, it’s old news.

Just as you should support financial outlets that look out for your personal interests, follow a news leader that has your personal interests at heart — at no charge.

About the author

DeadlineNews.Com's Publisher, Executive Editor and Founder, Broderick Perkins, was the first real estate journalist to manage a daily newspaper's online real estate section. He parlayed more than 30 years of old-school journalism into a digital real estate news service offering "News that really hits home!" -- the Silicon Valley bootstrap, DeadlineNews.Com. Network with Broderick Perkins on LinkedIn, FaceBook, Twitter, Google+ and the Bloomberg Business Exchange.

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