Black Friday deals also include home sales.
A recent Realtor.com survey of 344 real estate agents found buyers and sellers can expect more than just business-as-usual on Black Friday.
Black Friday, the day after Thanksgiving, Nov. 23, this year, kicks off the holiday shopping season and many real estate agents will be conducting open house events and tours instead of standing in line for a new tech gadget.
That’s because home buyers and sellers, who aren’t lured to the mall by discounts, bargains and best buys, are more motivated by shopping for and selling the American Dream.
The survey found:
Many real estate agents are planning to work Black Friday weekend
- 41.9 percent of real estate agents are planning to show clients homes during Black Friday weekend.
- 13.7 percent are planning to host an open house during Black Friday weekend.
Black Friday weekend is not for casual home buyers and sellers
- 67.7 percent of real estate agents would describe Black Friday home sellers as serious to very serious about selling a home.
- 61.4 percent would describe Black Friday home buyers as serious to very serious about buying a home.
Black Friday weekend offers advantages to showing properties
- 40.1 percent of real estate agents surveyed think serious sellers are likely to accept an offer.
- 37.3 percent believe there is decreased competition between buyers.
- 25.8 percent think potential buyers have more time to see homes.
Black Friday weekend offers advantages to hosting an open house
- 46.6 percent of real estate agents view less competition with other homes on the market as an advantage of hosting an open house during Black Friday weekend.
- 44.4 percent believe serious buyers more likely to make an offer.
- 29.4 percent think less busy open houses allow them to give more individual attention to buyers.